Brad Bird is a film director, animator, and producer at Pixar. He led the production of two major computer-animated films: The Incredibles and Ratatouille. Both movies won the Oscars.
When asked whether Pixar tries to “find out what the customers want,” Bird explained his approach during an interview:
“My goal is to make a movie I want to see. If I do it sincerely enough and well enough—if I’m hard on myself and not completely off base, not completely different from the rest of humanity—other people will also get engaged and find the film entertaining.”
Read more: Innovation lessons from Pixar (An interview with Brad Bird)
