Sovereignty over your work

One of my favorite quotes by Hugh MacLeod:

“The sovereignty you have over your work will inspire far more people than the actual content ever will.

How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will give the work far more power than the work’s objective merits ever will.”

What this quote reminds me is that sometimes it’s less important about you say, but how you say it, and why you say it. What does that intent reveal about this person? Having sovereignty, I think, is being authentic, transparent, and unapologetic about the why, and consistently following through on that why, publicly and privately.