Jimmy Chim

Tag: Make things

  • Make Something Wonderful

    At an internal Apple staff meeting shortly after the iPhone launched in 2007, an employee asked Steve Jobs how Apple would keep its culture and brand intact as it grew.

    Jobs answered:

    “One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands. You never hear their story or tell yours.

    But somehow, in the act of making something with a great deal of care and love, something’s transmitted there.”

  • Put Something Back

    At a designer conference In 1983, Steve Jobs demonstrated a computer called Lisa (named after Job’s daughter) to a group of designers who had never used a computer before. A designer in the audience asked what motivated Apple.

    Jobs answered:

    “We feel that for some crazy reason, we are in the right place at the right time to put something back. Most of us don’t make the clothes we wear. We don’t cook or grow the food we eat. We speak a language developed by other people. We use mathematics developed by other people.

    We are constantly taking. And the ability to put something back into that pool of human experience is extremely neat.”

  • What Wasn’t There Before

    Music producer Rick Rubin wrote in his book The Creative Act:

    To create is to bring something into existence what wasn’t there before.

    It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam.

    Whether we do this consciously or unconsciously, by merely being alive, we are active participants in the ongoing process of creation.

  • Make Something Wonderful

    After the iPhone launched in 2007, one employee asked Steve Jobs at a staff meeting how Apple would keep its culture and brand intact as it grew. He answered:

    One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. 

    You never meet the people. You never shake their hands. You never hear their story or tell yours.

    But somehow, in the act of making something with a great deal of care and love, something is transmitted there.