Tag: Steve Jobs

  • What Gets In the Way Is the Way

    In 1985, Steve Jobs was forced out of Apple over disagreements with the company’s board and management team. Being kicked out of the company he co-founded was a painful experience, but the setback fueled his future ventures–NeXT and Pixar–and ultimately his return to Apple in 1997.

    Jobs reflected on his journey at his commencement address at Stanford in 2005:

    “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.

    The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.

    It freed me to enter one of the most creative periods of my life.”

  • Put Something Back

    At a designer conference In 1983, Steve Jobs demonstrated a computer called Lisa (named after Job’s daughter) to a group of designers who had never used a computer before. A designer in the audience asked what motivated Apple.

    Jobs answered:

    “We feel that for some crazy reason, we are in the right place at the right time to put something back. Most of us don’t make the clothes we wear. We don’t cook or grow the food we eat. We speak a language developed by other people. We use mathematics developed by other people.

    We are constantly taking. And the ability to put something back into that pool of human experience is extremely neat.”

  • Make Something Wonderful

    After the iPhone launched in 2007, one employee asked Steve Jobs at a staff meeting how Apple would keep its culture and brand intact as it grew. He answered:

    One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. 

    You never meet the people. You never shake their hands. You never hear their story or tell yours.

    But somehow, in the act of making something with a great deal of care and love, something is transmitted there.