At an internal Apple staff meeting shortly after the iPhone launched in 2007, an employee asked Steve Jobs how Apple would keep its culture and brand intact as it grew.
Jobs answered:
“One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands. You never hear their story or tell yours.
But somehow, in the act of making something with a great deal of care and love, something’s transmitted there.”