At a designer conference In 1983, Steve Jobs demonstrated a computer called Lisa (named after Job’s daughter) to a group of designers who had never used a computer before. A designer in the audience asked what motivated Apple.
Jobs answered:
“We feel that for some crazy reason, we are in the right place at the right time to put something back. Most of us don’t make the clothes we wear. We don’t cook or grow the food we eat. We speak a language developed by other people. We use mathematics developed by other people.
We are constantly taking. And the ability to put something back into that pool of human experience is extremely neat.”